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Coronavirus | Updates, advice and resources for families and practitioners

Tackling pester power

Pester power is just a fancy description of when children and young people are desperate for the new fad and want mum and dad to pay out for - often pretty expensive - toys, clothes and trainers and don't stop asking until they get it.

Companies have realised how powerful children and young people are as consumers. Many marketing and advertising campaigns aggressively target children and young people. Every season, especially Christmas, new toys and gadgets come onto the market and many children and young people want to get their hands on it.

Who to contact

0808 800 2222 or 0800 783 6783 (minicom)

When is it on?

Seven days a week - 7.00am to 12.00am
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