"Marketing is critical to all types of business. Early years and childcare providers are a unique type of business organisation as you are marketing yourselves to parents and carers to offer to look after and educate their children. This means that you need to think carefully about what messages you want to give to both parents and children about your provision, and what you can offer.
Marketing is about more than flyers and posters – it’s about being aware of what you want your business to achieve, how you want it to be viewed by others and how you communicate your message.
To ensure that you can make the most of the opportunities provided by marketing based on recommendations and ‘word of mouth’, you will need to consider the service you provide, your quality standards, customer service, value for money and professionalism. And for each of these areas, you need to know what it means to you, how you define it and how you can evidence it to customers."